Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes.
Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth. If you run any kind of consumer-facing enterprise, such as a cafe, a shop, a plumbing business or an ecommerce website, many of your customers will want to keep in touch on Facebook.
Many brands are now heavily using Instagram app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services. the marketers see it as a potential platform to expand their brands exposure to the public, especially the younger target group. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand.
Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on follower's Home timelines. Twitter is also used by companies to provide customer service.
YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste. Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers.
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others. LinkedIn provides its members the opportunity to generate sales leads and business partners. Members can use "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.
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